The key to running a successful blog is the cultivation of reader loyalty. Loyal readers keep coming back and supporting your efforts. They eventually turn into subscribers and even buyers. They turn into ambassadors for your brand and your message. They turn into partners in the larger conversation that happens around your niche and everything that’s involved with it. If you’re looking to truly create something, rather than throw together a fly-by-night ad farm, then your strategies need to emphasize the importance of trust and loyalty. Let’s take a look at some of the ways in which you can put such a philosophy into practice!
This is the second part of a two part series on improving e-mail deliverability. You’ve created your content, optimized your opt-in forms and landing pages, and built your list – now it’s time to review your strategy to ensure that your emails are actually reaching the inboxes of your prospects. In this post, I’ll cover real action steps that you can implement today to get your emails where they need to be.
More often than not, you’re targeting readers in the United States – but did you know that email reaches the inboxes of American subscribers only 76% of the time? According to research from Return Path, the United States has the second worst deliverability rate in the world (second only to Brazil). Deliverability also varies greatly by industry (see the graphic below).
What does this mean for you? Simple: There’s no better time to create a strategy to improve your email deliverability. To help you figure out what you can do, I put together this two part series of action steps that you can implement today to ensure that your emails are actually reaching your prospects.
If there’s one thing that every blogger is looking for it’s more traffic! We’re always on the prowl for new sources, new social media strategies, and anything else that might help us see a spike in tomorrow’s analytics report – and that makes it easy to start neglecting the traffic we’re already getting, leaving ourselves vulnerable to “on site” complacency — that is, getting so hung up on new tips, tricks, and secrets for traffic generation that we stop working to convert the traffic we’re already getting into repeat traffic and loyal subscribers. Let’s take a look at four steps to increase your conversion rate and tap into the full value of your existing traffic streams.
As the adage goes, “The money is in the list.” That piece of internet marketing wisdom persists for one simple reason: it’s the truth. Whether you’re brand new to internet marketing and you’re looking to start building an audience and turning a profit, or you have an established (or somewhat established) business, whether digital or brick-and-mortar, e-mail marketing has the potential to take your operation to the next level.